Strong on all Fronts. That's
the Parsons Kia Guarantee.
Sales: (888) 714-8239
Service: (888) 776-2801
Kia new & used cars
View Specials at Parsons Kia of Winchester $250 coupon special at Parsons Kia of Winchester Vehicles under $9999 at Parsons Kia of Winchester Trade-ins at Parsons Kia Great Reviews for Parsons Kia of Winchester Get your car serviced at Parsons Kia of Winchester

New Kia Specials

  • 2015  Forte
    Owner Loyalty*
    2015 Forte
    *Disclaimer Quantities limited. Available only at participating Kia dealers. Contact your local Kia dealer for availability. Qualifying customers may receive additional cash on the purchase of a new, eligible vehicle from Kia Motors America, Inc. ("KMA") between 3/4/2014 - 3/31/2014 if they qualify for the Competitive Bonus Program. Contact your local Kia dealer for a listing of eligible qualifying competitive vehicles and complete details. Qualifying customers are only eligible for a total of two (2) Competitive Bonus Program incentives during a calendar year and the vehicle utilized as the qualifying vehicle may not be the same vehicle in both instances. To be eligible, customer must show proof of qualifying competitive vehicle ownership (current registration) to Kia dealer where new, eligible Kia vehicle is being purchased. Void where prohibited by law. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. Additional terms and conditions apply. See your participating dealer for more details. All matters of program eligibility and qualification will be resolved by Kia Motors America, Inc. ("KMA") in its sole discretion, and KMA reserves the right to change product and program specifications at any time without incurring any obligations. Expires expires on 08/04/2014 View Inventory
  • 2015  Forte
    Competitive Bonus*
    2015 Forte
    *Disclaimer Quantities limited. Available only at participating Kia dealers. Contact your local Kia dealer for availability. Qualifying customers may receive additional cash on the purchase of a new, eligible vehicle from Kia Motors America, Inc. ("KMA") between 7/1/2014 - 8/4/2014 if they qualify for the Competitive Bonus Program. Contact your local Kia dealer for a listing of eligible qualifying competitive vehicles and complete details. Qualifying customers are only eligible for a total of two (2) Competitive Bonus Program incentives during a calendar year and the vehicle utilized as the qualifying vehicle may not be the same vehicle in both instances. To be eligible, customer must show proof of qualifying competitive vehicle ownership (current registration) to Kia dealer where new, eligible Kia vehicle is being purchased. Void where prohibited by law. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. Additional terms and conditions apply. See your participating dealer for more details. All matters of program eligibility and qualification will be resolved by Kia Motors America, Inc. ("KMA") in its sole discretion, and KMA reserves the right to change product and program specifications at any time without incurring any obligations. Expires expires on 08/04/2014 View Inventory
  • 2015  Optima
    Owner Loyalty*
    2015 Optima
    *Disclaimer Quantities limited. Available only at participating Kia dealers. Contact your local Kia dealer for availability. Qualifying customers may receive additional cash on the purchase of a new, eligible vehicle from Kia Motors America, Inc. ("KMA") between 3/4/2014 - 3/31/2014 if they qualify for the Competitive Bonus Program. Contact your local Kia dealer for a listing of eligible qualifying competitive vehicles and complete details. Qualifying customers are only eligible for a total of two (2) Competitive Bonus Program incentives during a calendar year and the vehicle utilized as the qualifying vehicle may not be the same vehicle in both instances. To be eligible, customer must show proof of qualifying competitive vehicle ownership (current registration) to Kia dealer where new, eligible Kia vehicle is being purchased. Void where prohibited by law. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. Additional terms and conditions apply. See your participating dealer for more details. All matters of program eligibility and qualification will be resolved by Kia Motors America, Inc. ("KMA") in its sole discretion, and KMA reserves the right to change product and program specifications at any time without incurring any obligations. Expires expires on 08/04/2014 View Inventory
  • 2015  Optima
    Competitive Bonus*
    2015 Optima
    *Disclaimer Quantities limited. Available only at participating Kia dealers. Contact your local Kia dealer for availability. Qualifying customers may receive additional cash on the purchase of a new, eligible vehicle from Kia Motors America, Inc. ("KMA") between 7/1/2014 - 8/4/2014 if they qualify for the Competitive Bonus Program. Contact your local Kia dealer for a listing of eligible qualifying competitive vehicles and complete details. Qualifying customers are only eligible for a total of two (2) Competitive Bonus Program incentives during a calendar year and the vehicle utilized as the qualifying vehicle may not be the same vehicle in both instances. To be eligible, customer must show proof of qualifying competitive vehicle ownership (current registration) to Kia dealer where new, eligible Kia vehicle is being purchased. Void where prohibited by law. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. Additional terms and conditions apply. See your participating dealer for more details. All matters of program eligibility and qualification will be resolved by Kia Motors America, Inc. ("KMA") in its sole discretion, and KMA reserves the right to change product and program specifications at any time without incurring any obligations. Expires expires on 08/04/2014 View Inventory
  • 2015  Sorento
    Customer Cash*
    2015 Sorento
    *Disclaimer Cash back from Kia Motors America, Inc. ("KMA"). Must take delivery from a participating dealer and from retail stock from 7/1/2014 to 8/4/2014. Cash back offer when you purchase a new car only and may not be combined with Special Low APR offer. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. See dealer for details. Expires expires on 08/04/2014 View Inventory
  • 2015  Vehicles
    Military Offer*
    2015 Vehicles
    *Disclaimer Customers eligible for the Kia Motors America, Inc. (KMA) Military Specialty Incentive Program must be an active member of, honorably discharged from, retired from, or on disability with the United States Armed Forces or Reserves (includes those that have national status from another country and are serving in the US military) or the spouse of the eligible participant. Eligible customers or his or her spouse must provide a copy of one of the following to a Kia dealer at the time of purchase: a current Earning Statement, a copy of the honorable discharge papers, a bank statement indicating a pension or disability earnings from the United States Armed Forces, or an official document indicating future pension eligibility. Military ID is not a sufficient form of proof of eligibility. If eligible customer is a spouse of participant, proof must be provided of the spousal status based upon United States military requirements (dependent identification). Applies to new vehicle purchased between 7/1/2014 - 8/4/2014. Customer is only eligible for a total of two (2) Specialty Incentives during a calendar year and the vehicle utilized as the qualifying vehicle may not be the same vehicle in both instances. The new vehicle purchase is only eligible for one (1) Specialty Incentive. This offer may be combined with KMF* Special Low Annual Percentage Rate (APR) or KMA Cash Back offers, if eligible. Not all incentive programs are compatible. Additional terms and conditions apply. See your participating dealer for more details. All matters of program eligibility and qualification will be resolved by KMA in its sole discretion, and KMA reserves the right to change product and program specifications at any time without incurring obligations. Expires expires on 08/04/2014 View Inventory
  • 2015  Vehicles
    College Graduate Offer*
    2015 Vehicles
    *Disclaimer Customers eligible for the Kia Motors America, Inc. (KMA) College Grad Specialty Incentive Program allows "soon to be" (within 6 months of college graduation) or recent (within the past 24 months) college graduates to receive a $400 specialty incentive toward the purchase of a new, eligible 2013 MY Rio, Optima, Optima Hybrid, and Sportage and all 2014 and 2015 MY Vehicles. Applies to new vehicle purchased between 7/1/14 - 8/4/14. A diploma from an accredited university or program will be accepted for customers that have graduated; a transcript must be provided for upcoming graduates within 6 months. Expires expires on 08/04/2014 View Inventory
  • 2014  Forte Koup
    Customer Cash*
    2014 Forte Koup
    *Disclaimer Cash back from Kia Motors America, Inc. ("KMA"). Must take delivery from a participating dealer and from retail stock from 7/1/2014 to 8/4/2014. Cash back offer when you purchase a new car only and may not be combined with Special Low APR offer. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. See dealer for details. Expires expires on 08/04/2014 View Inventory
  • 2014  Optima 4dr Sdn EX
    Customer Cash*
    2014 Optima 4dr Sdn EX
    *Disclaimer Cash back from Kia Motors America, Inc. ("KMA"). Must take delivery from a participating dealer and from retail stock from 7/1/2014 to 8/4/2014. Cash back offer when you purchase a new car only and may not be combined with Special Low APR offer. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. See dealer for details. Expires expires on 08/04/2014 View Inventory
  • 2014  Rio
    Customer Cash*
    2014 Rio
    *Disclaimer Cash back from Kia Motors America, Inc. ("KMA"). Must take delivery from a participating dealer and from retail stock from 7/1/2014 to 8/4/2014. Cash back offer when you purchase a new car only and may not be combined with Special Low APR offer. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. See dealer for details. Expires expires on 08/04/2014 View Inventory

Pre-Owned Specials

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  • Service

    Our Service Department is fully equipped and operated by the most experienced technicians in Winchester.

  • Financing

    At Parsons Kia of Winchester, we make financing easy. Buying or leasing, we have many options to fit your lifestyle and budget.

  • Specials

    Here at Parsons Kia of Winchester we understand the value of a great deal. Check out our Specials to see what we have to offer.

  • Get A Quote

    Found the perfect car? That's great! Now, let's find a payment plan that fits your budget.

Customer reviews

4.7 / 5

Dealer Rating

Our average rating from our customers is

4.7 / 5

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Map and Directions

Welcome to Parsons Kia of Winchester in Northern Virginia


Parsons Kia of Winchester | New & Used Cars Winchester

Parsons Kia has been serving Northern Virginia for the past two decades. We are the largest new and used Kia dealer in the Shenandoah Valley, and we are committed to helping all of our Fairfax Kia customers find the perfect new or used Kia at the perfect price. Come and see why Northern Virginia Kia drivers choose us as their source for new and used cars in Winchester.

Serving Martinsburg & All Northern Virginia Kia Customers

We are located at 2525 Valley Avenue in Winchester, VA, just a few minutes off I-81 at exit 313. We're only 35 minutes from Martinsburg, WV. We're looking forward to helping our Northern Virginia Kia customers get behind the wheel of the new or used car in Winchester that's right for you. You can research financing options or get a quote on a vehicle from our website, and if you have any questions you can email us!

Kia Service In Northern VA

Northern Virginia Kia customers know that they can trust the service department at Parsons Kia in Winchester. You can schedule service or order parts from our website, and rest easy knowing that your car is in good hands. Come see why Northern Virginia Kia drivers choose Parsons!

Test Drive the New Kia Optima In Northern Virginia

With a six-speed automatic transmission, the Kia Optima feels like a regular car. With such great fuel economy, you can't afford to miss this. Contact us today to schedule a test drive and see why Fairfax Kia customers choose Parsons.
Parsons Kia of Winchester 2525 Valley Avenue, Winchester, VA 22601
Sales: (888) 714-8239 | Finance: (888) 714-8239

For Directions view our hours and directions page.   
If your questions weren't answered on our website, please feel free to call: (888) 714-8239 or e-mail us.