Parsons Kia of Winchester
Strong on all Fronts. That's
the Parsons Kia Guarantee.
Sales: (888) 714-8239
Service: (888) 776-2801
Kia new & used cars
View Specials at Parsons Kia of Winchester $600 coupon special at Parsons Kia of Winchester Vehicles under $9999 at Parsons Kia of Winchester Vehicles under $9999 at Parsons Kia of Winchester Trade-ins at Parsons Kia Get your car serviced at Parsons Kia of Winchester

New Kia Specials

  • 2016  Sorento
    College Student & Graduate Program *
    2016 Sorento
    *Disclaimer

    Kia Motors America, Inc. (KMA)* is helping upcoming and recent graduates make the transition from school to their careers by making it easy and affordable to buy a new Kia vehicle by offering a $#cash# discount incentive in addition to certain other incentives offered by KMA. Not all incentive programs are compatible. See dealer for details. Requirements:Eligible customers must be currently enrolled students that are within six (6) months of graduation or graduates up to twenty-four (24) months after graduation from, an accredited four-year college or university, accredited nursing school, accredited two-year college, or an accredited masters, doctorate, or other graduate degree program in the United States. Customers who are upcoming graduates must provide a transcript from their accredited institution to show current enrollment or a letter of enrollment from the institution that includes the upcoming commencement date. Students that have graduated within the past 24 months may provide either a copy of transcript(s) from the accredited institution indicating their graduation date, or a copy of their diploma that includes all pertinent information (including the date of commencement). Eligible customers must also be 18 years of age or older, and residents of the fifty United States or District of Columbia.KMA $#cash# discount incentive is available with all new and untitled 2016 Kia vehicles. Program effective 5/5/2015 through 7/6/2015. Retail delivery of an eligible vehicle must be taken out of dealer stock during the program effective dates.

    Expires expires on 07/06/2015 View Inventory
  • 2016  Sorento
    Competitive Bonus*
    2016 Sorento
    *Disclaimer

    Customers may receive $#cash# on the purchase of a new, eligible 2016 Sorento from Kia Motors America, Inc. (KMA) between 5/5/2015 - 7/6/2015 if they qualify for the Competitive Bonus Program. Contact your local Kia dealer for a listing of eligible qualifying competitive vehicles and complete details. Qualifying customers are only eligible for a total of two (2) occurrences of Specialty Incentives during a calendar year and the vehicle utilized as the qualifying vehicle may not be the same vehicle in both instances.

    To be eligible, customer must show proof of qualifying competitive vehicle ownership (current registration) to Kia dealer where new, eligible Kia vehicle is being purchased. Void where prohibited by law. This incentive is a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. Additional terms and conditions apply. See your participating dealer for more details. All matters of program eligibility and qualification will be resolved by Kia Motors America, Inc. (KMA) in its sole discretion, and KMA reserves the right to change product and program specifications at any time without incurring any obligations. Offer valid from 5/5/2015 - 7/6/2015.

    Expires expires on 07/06/2015 View Inventory
  • 2016  Sorento
    Model Loyalty*
    2016 Sorento
    *Disclaimer

    Model Loyalty Offer available to current Kia owners who purchase a new 2016 Kia vehicle from dealer stock between 5/5/2015 - 7/6/2015. A customer can only qualify for Model Loyalty Incentive claims for two purchases (2 VINs) per calendar year and the vehicle utilized as the qualifying vehicle may not be the same vehicle in both instances. Offer may be combined with KMF* Special Low Annual Percentage Rate (APR) or Kia Motors America, Inc. (KMA) Cash Back offers. To be eligible, new Kia vehicle purchaser must show proof of qualifying Kia vehicle ownership (current registration) to Kia dealer where new Kia vehicle is being purchased. Void where prohibited by law. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. Additional terms and conditions apply. See your participating dealer for more details. All matters of program eligibility and qualification will be resolved by Kia Motors America, Inc. ("KMA") in its sole discretion, and KMA reserves the right to change product and program specifications at any time without incurring any obligations. Offer valid from 5/5/2015 - 7/6/2015.

    Expires expires on 07/06/2015 View Inventory
  • 2016  Sorento
    Military Offer*
    2016 Sorento
    *Disclaimer

    Customers eligible for the Kia Motors America, Inc. (KMA) Military Specialty Incentive Program must be an active member of, honorably discharged from, retired from, or on disability with the United States Armed Forces or Reserves (includes those that have national status from another country and are serving in the United States military) or the spouse of the eligible participant. Eligible customers or his or her spouse must provide a copy of one of the following to a Kia dealer at the time of purchase: a current Earning Statement, a copy of the honorable discharge papers, a bank statement indicating a pension or disability earnings from the United States Armed Forces, or an official document indicating future pension eligibility. Military ID is not a sufficient form of proof of eligibility. If eligible customer is a spouse of participant, proof must be provided of the spousal status by providing proof of marriage (marriage certificate). Applies to new vehicle purchased between 5/5/2015 - 7/6/2015. Customer is only eligible for a total of two (2) Specialty Incentives during a calendar year. This offer may be combined with KMF* Special Low Annual Percentage Rate (APR) or KMA Cash Back offers, if eligible. Not all incentive programs are compatible. This incentive is for a limited time offer on eligible Kia vehicles. No cash value. Additional terms and conditions apply. See your participating dealer for more details. All matters of program eligibility and qualification will be resolved by KMA in its sole discretion, and KMA reserves the right to change product and program specifications at any time without incurring obligations.

    Expires expires on 07/06/2015 View Inventory
  • 2016  Sorento
    Owner Loyalty*
    2016 Sorento
    *Disclaimer

    Owner Loyalty Offer available to current Kia owners who purchase a new 2016 Kia vehicle between 5/5/2015 - 7/6/2015. A customer can only qualify for Owner Loyalty Incentive claims for two purchases (2 VINs) per calendar year and the vehicle utilized as the qualifying vehicle may not be the same vehicle in both instances. Offer may be combined with KMF* Special Low Annual Percentage Rate (APR) or Kia Motors America, Inc. (KMA) Cash Back offers. To be eligible, new Kia vehicle purchaser must show proof of qualifying Kia vehicle ownership (current registration) to Kia dealer where new Kia vehicle is being purchased. Void where prohibited by law. This incentive is for a limited time offer on eligible Kia vehicles and must be applied as down payment. No cash value. Not all incentive programs are compatible. Additional terms and conditions apply. See your participating dealer for more details. All matters of program eligibility and qualification will be resolved by Kia Motors America, Inc. ("KMA") in its sole discretion, and KMA reserves the right to change product and program specifications at any time without incurring any obligations.Offer valid from 5/5/2015 - 7/6/2015.

    Expires expires on 07/06/2015 View Inventory
  • 2015  Cadenza 4dr Sdn Limited
    Owner Loyalty*
    2015 Cadenza 4dr Sdn Limited
    *Disclaimer

    Owner Loyalty Offer available to current Kia owners who purchase a new 2015 Kia vehicle between 5/5/2015 - 7/6/2015. A customer can only qualify for Owner Loyalty Incentive claims for two purchases (2 VINs) per calendar year and the vehicle utilized as the qualifying vehicle may not be the same vehicle in both instances. Offer may be combined with KMF* Special Low Annual Percentage Rate (APR) or Kia Motors America, Inc. (KMA) Cash Back offers. To be eligible, new Kia vehicle purchaser must show proof of qualifying Kia vehicle ownership (current registration) to Kia dealer where new Kia vehicle is being purchased. Void where prohibited by law. This incentive is for a limited time offer on eligible Kia vehicles and must be applied as down payment. No cash value. Not all incentive programs are compatible. Additional terms and conditions apply. See your participating dealer for more details. All matters of program eligibility and qualification will be resolved by Kia Motors America, Inc. ("KMA") in its sole discretion, and KMA reserves the right to change product and program specifications at any time without incurring any obligations.Offer valid from 5/5/2015 - 7/6/2015.

    Expires expires on 07/06/2015 Stock Number: 15033 View Details
  • 2015  Cadenza 4dr Sdn Limited
    College Student & Graduate Program *
    2015 Cadenza 4dr Sdn Limited
    *Disclaimer

    Kia Motors America, Inc. (KMA)* is helping upcoming and recent graduates make the transition from school to their careers by making it easy and affordable to buy a new Kia vehicle by offering a $#cash# discount incentive in addition to certain other incentives offered by KMA. Not all incentive programs are compatible. See dealer for details. Requirements:Eligible customers must be currently enrolled students that are within six (6) months of graduation or graduates up to twenty-four (24) months after graduation from, an accredited four-year college or university, accredited nursing school, accredited two-year college, or an accredited masters, doctorate, or other graduate degree program in the United States. Customers who are upcoming graduates must provide a transcript from their accredited institution to show current enrollment or a letter of enrollment from the institution that includes the upcoming commencement date. Students that have graduated within the past 24 months may provide either a copy of transcript(s) from the accredited institution indicating their graduation date, or a copy of their diploma that includes all pertinent information (including the date of commencement). Eligible customers must also be 18 years of age or older, and residents of the fifty United States or District of Columbia.KMA $#cash# discount incentive is available with all new and untitled 2015 Kia vehicles. Program effective 5/5/2015 through 7/6/2015. Retail delivery of an eligible vehicle must be taken out of dealer stock during the program effective dates.

    Expires expires on 07/06/2015 Stock Number: 15033 View Details
  • 2015  Cadenza 4dr Sdn Limited
    Sale Price: $44,484*
    2015 Cadenza 4dr Sdn Limited
    *Disclaimer

    Cash back from Kia Motors America, Inc (KMA). Must take delivery from a participating dealer and from retail stock from 5/5/2015 to 7/6/2015. Cash back offer when you purchase a new car only and may not be combined with Special Low APR and Special Lease offers. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. See dealer for details.

    Expires expires on 07/06/2015 Stock Number: 15033 View Details
  • 2015  Cadenza 4dr Sdn Limited
    Competitive Bonus*
    2015 Cadenza 4dr Sdn Limited
    *Disclaimer

    Customers may receive $#cash# on the purchase of a new, eligible 2015 Cadenza from Kia Motors America, Inc. (KMA) between 5/5/2015 - 7/6/2015 if they qualify for the Competitive Bonus Program. Contact your local Kia dealer for a listing of eligible qualifying competitive vehicles and complete details. Qualifying customers are only eligible for a total of two (2) occurrences of Specialty Incentives during a calendar year and the vehicle utilized as the qualifying vehicle may not be the same vehicle in both instances.

    To be eligible, customer must show proof of qualifying competitive vehicle ownership (current registration) to Kia dealer where new, eligible Kia vehicle is being purchased. Void where prohibited by law. This incentive is a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. Additional terms and conditions apply. See your participating dealer for more details. All matters of program eligibility and qualification will be resolved by Kia Motors America, Inc. (KMA) in its sole discretion, and KMA reserves the right to change product and program specifications at any time without incurring any obligations. Offer valid from 5/5/2015 - 7/6/2015.

    Expires expires on 07/06/2015 Stock Number: 15033 View Details
  • 2015  Cadenza 4dr Sdn Limited
    Military Offer*
    2015 Cadenza 4dr Sdn Limited
    *Disclaimer

    Customers eligible for the Kia Motors America, Inc. (KMA) Military Specialty Incentive Program must be an active member of, honorably discharged from, retired from, or on disability with the United States Armed Forces or Reserves (includes those that have national status from another country and are serving in the United States military) or the spouse of the eligible participant. Eligible customers or his or her spouse must provide a copy of one of the following to a Kia dealer at the time of purchase: a current Earning Statement, a copy of the honorable discharge papers, a bank statement indicating a pension or disability earnings from the United States Armed Forces, or an official document indicating future pension eligibility. Military ID is not a sufficient form of proof of eligibility. If eligible customer is a spouse of participant, proof must be provided of the spousal status by providing proof of marriage (marriage certificate). Applies to new vehicle purchased between 5/5/2015 - 7/6/2015. Customer is only eligible for a total of two (2) Specialty Incentives during a calendar year. This offer may be combined with KMF* Special Low Annual Percentage Rate (APR) or KMA Cash Back offers, if eligible. Not all incentive programs are compatible. This incentive is for a limited time offer on eligible Kia vehicles. No cash value. Additional terms and conditions apply. See your participating dealer for more details. All matters of program eligibility and qualification will be resolved by KMA in its sole discretion, and KMA reserves the right to change product and program specifications at any time without incurring obligations.

    Expires expires on 07/06/2015 Stock Number: 15033 View Details

Customer reviews

4.7 / 5

Dealer Rating

Our average rating from our customers is

4.7 / 5

Read Reviews

  • Sportage Customer reviews

    Had a oil change and a state inspection. Very professional and quick. Job well done. Thanks

    Read More >>

    2013 Kia Sportage
  • Soul Customer reviews

    I have been a long time customer. I actually bought my first car from this establishment in 1979!(under a different name of course). I am always treated with respect and kindness and more important co

    Read More >>

    2015 Kia Soul
  • Sorento Customer reviews

    Service was quick, however I do think that the oil filter should be changed each time the oil is changed. This wasn't done

    Read More >>

    2015 Kia Sorento
  • Sorento Customer reviews

    2012 Kia Sorrento brought in for regular scheduled maintenance. Staff was helpful and friendly.

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    2012 Kia Sorento
  • Sorento Customer reviews

    Kia Sorenta

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    2012 Kia Sorento
  • Soul Customer reviews

    I just purchased a new Kia Soul 2015. I like dealing with Parsons Kia in Winchester, VA. This is the 4th Kia I have owned since 2007. I have driven over 250,000 miles with these vechiles. I have

    Read More >>

    2015 Kia Soul
  • Soul Customer reviews

    The only complaint/issue I feel that needs mentioning is the number of people standing around outside both entrances smoking and/or vaping. It's so unprofessional looking, and I get that smokers have

    Read More >>

    2015 Kia Soul
  • Sportage Customer reviews

    Reliable, prompted repairs. Another satisfied customer. We love our Kia and local dealer.

    Read More >>

    2013 Kia Sportage
  • Forte Customer reviews

    Susan was an excellent salesperson. Highly recommend working with her.

    Read More >>

    2015 Kia Forte
  • Soul Customer reviews

    Lisa in service department is awesome. She definitely goes above and beyond in customer needs. She works hard and very nice employee. Thank you Lisa and thank you a parsons Kia żżżżżżżż

    Read More >>

    2014 Kia Soul

Pre-Owned Specials

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Map and Directions

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Welcome to Parsons Kia of Winchester in Northern Virginia


Parsons Kia of Winchester | New & Used Cars Winchester

Parsons Kia has been serving Northern Virginia for the past two decades. We are the largest new and used Kia dealer in the Shenandoah Valley, and we are committed to helping all of our Martinsburg Kia customers find the perfect new or used Kia at the perfect price. Come and see why Northern Virginia Kia drivers choose us as their source for new and used cars in Winchester.

Serving Martinsburg & All Northern Virginia Kia Customers

We are located at 2525 Valley Avenue in Winchester, VA, just a few minutes off I-81 at exit 313. We're only 35 minutes from Martinsburg, WV. We're looking forward to helping our Northern Virginia Kia customers get behind the wheel of the new or used car in Winchester that's right for you. You can research financing options or get a quote on a vehicle from our website, and if you have any questions you can email us!

Kia Service & Parts in Northern VA

Northern Virginia Kia customers know that they can trust the service department at Parsons Kia in Winchester. You can schedule service or order parts from our website, and rest easy knowing that your car is in good hands. Come see why Martinsburg Kia drivers choose Parsons!

Virginia Kia Drivers Can Test Drive the New Optima

With a six-speed automatic transmission and advanced technology, the Kia Optima doesn't feel like your average midsize car. With such great fuel economy, you can't afford to miss this. Contact us today to schedule a test drive and see why Northern Virginia Kia customers choose Parsons.
Parsons Kia of Winchester 2525 Valley Avenue, Winchester, VA 22601
Sales: (888) 714-8239 | Finance: (888) 714-8239

For Directions view our Hours and Directions page.   
If your questions weren't answered on our website, please feel free to call: (888) 714-8239 or e-mail us.