Parsons Kia of Winchester
Strong on all Fronts. That's
the Parsons Kia Guarantee.
Sales: (888) 714-8239
Service: (888) 776-2801
Kia new & used cars
View Specials at Parsons Kia of Winchester $250 coupon special at Parsons Kia of Winchester Vehicles under $9999 at Parsons Kia of Winchester Vehicles under $9999 at Parsons Kia of Winchester Trade-ins at Parsons Kia Get your car serviced at Parsons Kia of Winchester

New Kia Specials

  • 2015  Cadenza 4dr Sdn Premium
    Owner Loyalty*
    2015 Cadenza 4dr Sdn Premium
    *Disclaimer Quantities limited. Available only at participating Kia dealers. Contact your local Kia dealer for availability. Owner Loyalty Offer available to current Kia owners who purchase a new Kia vehicle between 11/4/2014 - 12/1/2014. A customer can only qualify for Owner Loyalty Incentive claims for two purchases (2 VINs) per calendar year and the vehicle utilized as the qualifying vehicle may not be the same vehicle in both instances. Not all incentive programs are compatible. To be eligible, new Kia vehicle purchaser must show proof of qualifying Kia vehicle ownership (current registration) to Kia dealer where new Kia vehicle is being purchased. Void where prohibited by law. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. Additional terms and conditions apply. See your participating dealer for more details. All matters of program eligibility and qualification will be resolved by Kia Motors America, Inc. ("KMA") in its sole discretion, and KMA reserves the right to change product and program specifications at any time without incurring any obligations. Expires expires on 12/01/2014 Stock Number: 14544 View Details
  • 2015  Cadenza 4dr Sdn Premium
    Competitive Bonus*
    2015 Cadenza 4dr Sdn Premium
    *Disclaimer Quantities limited. Available only at participating Kia dealers. Contact your local Kia dealer for availability. Qualifying customers may receive additional cash on the purchase of a new, eligible vehicle from Kia Motors America, Inc. ("KMA") between 11/4/2014 - 12/1/2014 if they qualify for the Competitive Bonus Program. Contact your local Kia dealer for a listing of eligible qualifying competitive vehicles and complete details. Qualifying customers are only eligible for a total of two (2) Competitive Bonus Program incentives during a calendar year and the vehicle utilized as the qualifying vehicle may not be the same vehicle in both instances. To be eligible, customer must show proof of qualifying competitive vehicle ownership (current registration) to Kia dealer where new, eligible Kia vehicle is being purchased. Void where prohibited by law. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. Additional terms and conditions apply. See your participating dealer for more details. All matters of program eligibility and qualification will be resolved by Kia Motors America, Inc. ("KMA") in its sole discretion, and KMA reserves the right to change product and program specifications at any time without incurring any obligations. Expires expires on 12/01/2014 Stock Number: 14544 View Details
  • 2015  Forte
    Customer Cash*
    2015 Forte
    *Disclaimer Cash back from Kia Motors America, Inc. ("KMA"). Must take delivery from a participating dealer and from retail stock from 11/4/2014 to 12/1/2014. Cash back offer when you purchase a new car only and may not be combined with Special Low APR offer. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. See dealer for details. Expires expires on 12/01/2014 View Inventory
  • 2015  Forte 5-Door
    Customer Cash*
    2015 Forte 5-Door
    *Disclaimer Cash back from Kia Motors America, Inc. ("KMA"). Must take delivery from a participating dealer and from retail stock from 11/4/2014 to 12/1/2014. Cash back offer when you purchase a new car only and may not be combined with Special Low APR offer. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. See dealer for details. Expires expires on 12/01/2014 View Inventory
  • 2015  Optima
    Customer Cash*
    2015 Optima
    *Disclaimer Cash back from Kia Motors America, Inc. ("KMA"). Must take delivery from a participating dealer and from retail stock from 11/4/2014 to 12/1/2014. Cash back offer when you purchase a new car only and may not be combined with Special Low APR offer. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. See dealer for details. Expires expires on 12/01/2014 View Inventory
  • 2015  Sedona
    Owner Loyalty*
    2015 Sedona
    *Disclaimer Quantities limited. Available only at participating Kia dealers. Contact your local Kia dealer for availability. Owner Loyalty Offer available to current Kia owners who purchase a new Kia vehicle between 11/4/2014 - 12/1/2014. A customer can only qualify for Owner Loyalty Incentive claims for two purchases (2 VINs) per calendar year and the vehicle utilized as the qualifying vehicle may not be the same vehicle in both instances. Not all incentive programs are compatible. To be eligible, new Kia vehicle purchaser must show proof of qualifying Kia vehicle ownership (current registration) to Kia dealer where new Kia vehicle is being purchased. Void where prohibited by law. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. Additional terms and conditions apply. See your participating dealer for more details. All matters of program eligibility and qualification will be resolved by Kia Motors America, Inc. ("KMA") in its sole discretion, and KMA reserves the right to change product and program specifications at any time without incurring any obligations. Expires expires on 12/01/2014 View Inventory
  • 2015  Sorento
    Owner Loyalty*
    2015 Sorento
    *Disclaimer Quantities limited. Available only at participating Kia dealers. Contact your local Kia dealer for availability. Owner Loyalty Offer available to current Kia owners who purchase a new Kia vehicle between 11/4/2014 - 12/1/2014. A customer can only qualify for Owner Loyalty Incentive claims for two purchases (2 VINs) per calendar year and the vehicle utilized as the qualifying vehicle may not be the same vehicle in both instances. Not all incentive programs are compatible. To be eligible, new Kia vehicle purchaser must show proof of qualifying Kia vehicle ownership (current registration) to Kia dealer where new Kia vehicle is being purchased. Void where prohibited by law. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. Additional terms and conditions apply. See your participating dealer for more details. All matters of program eligibility and qualification will be resolved by Kia Motors America, Inc. ("KMA") in its sole discretion, and KMA reserves the right to change product and program specifications at any time without incurring any obligations. Expires expires on 12/01/2014 View Inventory
  • 2015  Sorento
    Competitive Bonus*
    2015 Sorento
    *Disclaimer Quantities limited. Available only at participating Kia dealers. Contact your local Kia dealer for availability. Qualifying customers may receive additional cash on the purchase of a new, eligible vehicle from Kia Motors America, Inc. ("KMA") between 11/4/2014 - 12/1/2014 if they qualify for the Competitive Bonus Program. Contact your local Kia dealer for a listing of eligible qualifying competitive vehicles and complete details. Qualifying customers are only eligible for a total of two (2) Competitive Bonus Program incentives during a calendar year and the vehicle utilized as the qualifying vehicle may not be the same vehicle in both instances. To be eligible, customer must show proof of qualifying competitive vehicle ownership (current registration) to Kia dealer where new, eligible Kia vehicle is being purchased. Void where prohibited by law. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. Additional terms and conditions apply. See your participating dealer for more details. All matters of program eligibility and qualification will be resolved by Kia Motors America, Inc. ("KMA") in its sole discretion, and KMA reserves the right to change product and program specifications at any time without incurring any obligations. Expires expires on 12/01/2014 View Inventory
  • 2015  Sorento
    Customer Cash*
    2015 Sorento
    *Disclaimer Cash back from Kia Motors America, Inc. ("KMA"). Must take delivery from a participating dealer and from retail stock from 11/21/2014 to 12/1/2014. Cash back offer when you purchase a new car only and may not be combined with Special Low APR offer. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. See dealer for details. Expires expires on 12/01/2014 View Inventory
  • 2015  Vehicles
    Military Offer*
    2015 Vehicles
    *Disclaimer Customers eligible for the Kia Motors America, Inc. (KMA) Military Specialty Incentive Program must be an active member of, honorably discharged from, retired from, or on disability with the United States Armed Forces or Reserves (includes those that have national status from another country and are serving in the US military) or the spouse of the eligible participant. Eligible customers or his or her spouse must provide a copy of one of the following to a Kia dealer at the time of purchase: a current Earning Statement, a copy of the honorable discharge papers, a bank statement indicating a pension or disability earnings from the United States Armed Forces, or an official document indicating future pension eligibility. Military ID is not a sufficient form of proof of eligibility. If eligible customer is a spouse of participant, proof must be provided of the spousal status based upon United States military requirements (dependent identification). Applies to new vehicle purchased between 11/4/2014 - 12/1/2014. Customer is only eligible for a total of two (2) Specialty Incentives during a calendar year and the vehicle utilized as the qualifying vehicle may not be the same vehicle in both instances. The new vehicle purchase is only eligible for one (1) Specialty Incentive. This offer may be combined with KMF* Special Low Annual Percentage Rate (APR) or KMA Cash Back offers, if eligible. Not all incentive programs are compatible. Additional terms and conditions apply. See your participating dealer for more details. All matters of program eligibility and qualification will be resolved by KMA in its sole discretion, and KMA reserves the right to change product and program specifications at any time without incurring obligations. Expires expires on 12/01/2014 View Inventory

Pre-Owned Specials

Specials

  • The Works*
    $45. 95
    *Disclaimer Valid for Kia vehicles only. Void where prohibited by law. Environmental disposal fee may apply. Taxes not included in price. Not to be combined with any other offers, coupons or discounts. Must present coupon in person at dealership at the time of arrival. Limit one coupon per customer per service item. Synthetic oil may incur additional cost. Expires expires on 11/30/2014 View Details
  • Cooling System Service*
    $99. 95
    *Disclaimer Valid for Kia vehicles only. Void where prohibited by law. Environmental disposal fee may apply. Taxes excluded. Not to be combined with any other offers, coupons or discounts. Must present coupon at dealership at the time of arrival. Limit one coupon per customer per service item. Expires expires on 11/30/2014 View Details
  • 10% OFF*
    On the Purchase of 4 Tires
    10% OFF
    *Disclaimer Valid for Kia vehicles only. Void where prohibited by law. Environmental disposal fee may apply. Taxes excluded. Not to be combined with any other offers, coupons or discounts. Must present coupon at dealership at the time of arrival. Limit one coupon per customer per service item. Expires expires on 11/30/2014 View Details
  • Air Filter / Cabin Air Filter*
    Was $19.95 / Now $15.95
    $15. 95
    *Disclaimer Valid for Kia vehicles only. Void where prohibited by law. Environmental disposal fee may apply. Taxes excluded. Not to be combined with any other offers, coupons or discounts. Must present coupon at dealership at the time of arrival. Limit one coupon per customer per service item. Expires expires on 11/30/2014 View Details

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Customer reviews

4.7 / 5

Dealer Rating

Our average rating from our customers is

4.7 / 5

Read Reviews

  • Sorento Customer reviews

    Fastest "the works package" I have ever experienced!

    Read More >>

    2011 Kia Sorento
  • Optima Customer reviews

    Car was in for oil change. It was done timely and properly.

    Read More >>

    2013 Kia Optima
  • Forte Customer reviews

    I have always had good experiences. I went thur a divorce and Bankruptcy. Susan Hobbs and Dave came thur for me finding me a vehicle that was good on gas. May not have been the vehicle I was in lov

    Read More >>

    2013 Kia Forte
  • Sportage Customer reviews

    I purchased my second KIA from Susan and ******************** was a great experience and have referred and will continue to refer my friends and family to them. I have nothing but great things to say

    Read More >>

    2013 Kia Sportage
  • Sorento Customer reviews

    We brought our Kia Rondo in for service and while we were waiting, we started looking at the cars in the showroom. We went outside to look at what was on the lot and a salesman, Matt Herman, approache

    Read More >>

    2015 Kia Sorento
  • Sorento Customer reviews

    We purchased a Black 2015 Kia Sorento. This was our first purchase from Kia Parsons. My Mom has purchased 3 Kia's from Parsons. My family has a long history of purchasing cars from Freddie Parsons. Pr

    Read More >>

    2015 Kia Sorento
  • Sedona Customer reviews

    The customer service conducted in the Service department at Parsons Kia is much improved from 18 months ago. Things seem to be more organized.

    Read More >>

    2009 Kia Sedona
  • Sorento Customer reviews

    Very fast and prompt service and wonderful people working there. Our 2015 Sorento needed a oil change. Very satisfying expererience!!

    Read More >>

    2015 Kia Sorento
  • Sorento Customer reviews

    Had oil change, air filter, and inspection. every one very friendly & helpful. could not ask for better service.

    Read More >>

    2012 Kia Sorento
  • Soul Customer reviews

    My service experience was timely...my appointment time was kept. On another note, they fail to honor their radio warranty. My original radio was replaced due to blue tooth failure in use with my I-3

    Read More >>

    2013 Kia Soul

Map and Directions

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Welcome to Parsons Kia of Winchester in Northern Virginia


Parsons Kia of Winchester | New & Used Cars Winchester

Parsons Kia has been serving Northern Virginia for the past two decades. We are the largest new and used Kia dealer in the Shenandoah Valley, and we are committed to helping all of our Martinsburg Kia customers find the perfect new or used Kia at the perfect price. Come and see why Northern Virginia Kia drivers choose us as their source for new and used cars in Winchester.

Serving Martinsburg & All Northern Virginia Kia Customers

We are located at 2525 Valley Avenue in Winchester, VA, just a few minutes off I-81 at exit 313. We're only 35 minutes from Martinsburg, WV. We're looking forward to helping our Northern Virginia Kia customers get behind the wheel of the new or used car in Winchester that's right for you. You can research financing options or get a quote on a vehicle from our website, and if you have any questions you can email us!

Kia Service & Parts in Northern VA

Northern Virginia Kia customers know that they can trust the service department at Parsons Kia in Winchester. You can schedule service or order parts from our website, and rest easy knowing that your car is in good hands. Come see why Martinsburg Kia drivers choose Parsons!

Virginia Kia Drivers Can Test Drive the New Optima

With a six-speed automatic transmission and advanced technology, the Kia Optima doesn't feel like your average midsize car. With such great fuel economy, you can't afford to miss this. Contact us today to schedule a test drive and see why Northern Virginia Kia customers choose Parsons.
Parsons Kia of Winchester 2525 Valley Avenue, Winchester, VA 22601
Sales: (888) 714-8239 | Finance: (888) 714-8239

For Directions view our Hours and Directions page.   
If your questions weren't answered on our website, please feel free to call: (888) 714-8239 or e-mail us.