Parsons Kia of Winchester
Strong on all Fronts. That's
the Parsons Kia Guarantee.
Sales: (888) 714-8239
Service: (888) 776-2801
Kia new & used cars
View Specials at Parsons Kia of Winchester $300 coupon special at Parsons Kia of Winchester Vehicles under $9999 at Parsons Kia of Winchester Vehicles under $9999 at Parsons Kia of Winchester Trade-ins at Parsons Kia Get your car serviced at Parsons Kia of Winchester

New Kia Specials

  • 2016  Sorento
    Owner Loyalty*
    2016 Sorento
    *Disclaimer Quantities limited. Available only at participating Kia dealers. Contact your local Kia dealer for availability. Owner Loyalty Offer available to current Kia owners who purchase a new Kia vehicle between 3/3/15 - 5/4/15. A customer can only qualify for Owner Loyalty Incentive claims for two purchases (2 VINs) per calendar year and the vehicle utilized as the qualifying vehicle may not be the same vehicle in both instances. Not all incentive programs are compatible. To be eligible, new Kia vehicle purchaser must show proof of qualifying Kia vehicle ownership (current registration) to Kia dealer where new Kia vehicle is being purchased. Void where prohibited by law. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. Additional terms and conditions apply. See your participating dealer for more details. All matters of program eligibility and qualification will be resolved by Kia Motors America, Inc. ("KMA") in its sole discretion, and KMA reserves the right to change product and program specifications at any time without incurring any obligations. Expires expires on 05/04/2015 View Inventory
  • 2016  Sorento
    Sorento Loyalty*
    2016 Sorento
    *Disclaimer Effective 3/3/15 - 5/4/15 only, current registered owners of a Kia Sorento are eligible for an additional $500 loyalty specialty incentive when purchasing a new, eligible 2016 Kia Sorento from an eligible Kia retailer. The vehicle must be sold during the program period and reported on or before 3/31/15 to qualify. This incentive is in addition to all applicable existing Customer Cash programs during the program period. Please note that this incentive can be used in conjunction with any subvented program available through KMF, HMF, or AmeriCredit. Expires expires on 05/04/2015 View Inventory
  • 2016  Sorento
    Competitive Bonus*
    2016 Sorento
    *Disclaimer Quantities limited. Available only at participating Kia dealers. Contact your local Kia dealer for availability. Qualifying customers may receive additional cash on the purchase of a new, eligible vehicle from Kia Motors America, Inc. ("KMA") between 3/3/15 - 5/4/15 if they qualify for the Competitive Bonus Program. Contact your local Kia dealer for a listing of eligible qualifying competitive vehicles and complete details. Qualifying customers are only eligible for a total of two (2) Competitive Bonus Program incentives during a calendar year and the vehicle utilized as the qualifying vehicle may not be the same vehicle in both instances. To be eligible, customer must show proof of qualifying competitive vehicle ownership (current registration) to Kia dealer where new, eligible Kia vehicle is being purchased. Void where prohibited by law. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. Additional terms and conditions apply. See your participating dealer for more details. All matters of program eligibility and qualification will be resolved by Kia Motors America, Inc. ("KMA") in its sole discretion, and KMA reserves the right to change product and program specifications at any time without incurring any obligations. Expires expires on 05/04/2015 View Inventory
  • 2016  Vehicles
    Military Offer*
    2016 Vehicles
    *Disclaimer Customers eligible for the Kia Motors America, Inc. (KMA) Military Specialty Incentive Program must be an active member of, honorably discharged from, retired from, or on disability with the United States Armed Forces or Reserves (includes those that have national status from another country and are serving in the US military) or the spouse of the eligible participant. Eligible customers or his or her spouse must provide a copy of one of the following to a Kia dealer at the time of purchase: a current Earning Statement, a copy of the honorable discharge papers, a bank statement indicating a pension or disability earnings from the United States Armed Forces, or an official document indicating future pension eligibility. Military ID is not a sufficient form of proof of eligibility. If eligible customer is a spouse of participant, proof must be provided of the spousal status based upon United States military requirements (dependent identification). Applies to new vehicle purchased between 3/3/15 - 5/4/15. Customer is only eligible for a total of two (2) Specialty Incentives during a calendar year and the vehicle utilized as the qualifying vehicle may not be the same vehicle in both instances. The new vehicle purchase is only eligible for one (1) Specialty Incentive. This offer may be combined with KMF* Special Low Annual Percentage Rate (APR) or KMA Cash Back offers, if eligible. Not all incentive programs are compatible. Additional terms and conditions apply. See your participating dealer for more details. All matters of program eligibility and qualification will be resolved by KMA in its sole discretion, and KMA reserves the right to change product and program specifications at any time without incurring obligations. Expires expires on 05/04/2015 View Inventory
  • 2016  Vehicles
    College Graduate Offer*
    2016 Vehicles
    *Disclaimer Customers eligible for the Kia Motors America, Inc. (KMA) College Grad Specialty Incentive Program allows "soon to be" (within 6 months of college graduation) or recent (within the past 24 months) college graduates to receive a $400 specialty incentive toward the purchase of a new, eligible 2014 and 2015 MY Vehicles. Applies to new vehicle purchased between 3/3/-5/4/15. A diploma from an accredited university or program will be accepted for customers that have graduated; a transcript must be provided for upcoming graduates within 6 months. Expires expires on 05/04/2015 View Inventory
  • 2015  Cadenza 4dr Sdn Limited
    Owner Loyalty*
    2015 Cadenza 4dr Sdn Limited
    *Disclaimer Quantities limited. Available only at participating Kia dealers. Contact your local Kia dealer for availability. Owner Loyalty Offer available to current Kia owners who purchase a new Kia vehicle between 3/3/15 - 5/4/15. A customer can only qualify for Owner Loyalty Incentive claims for two purchases (2 VINs) per calendar year and the vehicle utilized as the qualifying vehicle may not be the same vehicle in both instances. Not all incentive programs are compatible. To be eligible, new Kia vehicle purchaser must show proof of qualifying Kia vehicle ownership (current registration) to Kia dealer where new Kia vehicle is being purchased. Void where prohibited by law. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. Additional terms and conditions apply. See your participating dealer for more details. All matters of program eligibility and qualification will be resolved by Kia Motors America, Inc. ("KMA") in its sole discretion, and KMA reserves the right to change product and program specifications at any time without incurring any obligations. Expires expires on 05/04/2015 Stock Number: 15033 View Details
  • 2015  Cadenza 4dr Sdn Limited
    Customer Cash*
    2015 Cadenza 4dr Sdn Limited
    *Disclaimer Cash back from Kia Motors America, Inc. ("KMA"). Must take delivery from a participating dealer and from retail stock from 3/3/15 - 5/4/15. Cash back offer when you purchase a new car only and may not be combined with Special Low APR offer. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. See dealer for details. Expires expires on 05/04/2015 Stock Number: 15033 View Details
  • 2015  Cadenza 4dr Sdn Limited
    Competitive Bonus*
    2015 Cadenza 4dr Sdn Limited
    *Disclaimer Quantities limited. Available only at participating Kia dealers. Contact your local Kia dealer for availability. Qualifying customers may receive additional cash on the purchase of a new, eligible vehicle from Kia Motors America, Inc. ("KMA") between 3/3/15 - 5/4/15 if they qualify for the Competitive Bonus Program. Contact your local Kia dealer for a listing of eligible qualifying competitive vehicles and complete details. Qualifying customers are only eligible for a total of two (2) Competitive Bonus Program incentives during a calendar year and the vehicle utilized as the qualifying vehicle may not be the same vehicle in both instances. To be eligible, customer must show proof of qualifying competitive vehicle ownership (current registration) to Kia dealer where new, eligible Kia vehicle is being purchased. Void where prohibited by law. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. Additional terms and conditions apply. See your participating dealer for more details. All matters of program eligibility and qualification will be resolved by Kia Motors America, Inc. ("KMA") in its sole discretion, and KMA reserves the right to change product and program specifications at any time without incurring any obligations. Expires expires on 05/04/2015 Stock Number: 15033 View Details
  • 2015  Forte
    Customer Cash*
    2015 Forte
    *Disclaimer Cash back from Kia Motors America, Inc. ("KMA"). Must take delivery from a participating dealer and from retail stock from 3/3/15 - 5/4/15. Cash back offer when you purchase a new car only and may not be combined with Special Low APR offer. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. See dealer for details. Expires expires on 05/04/2015 View Inventory
  • 2015  Optima
    Customer Cash*
    2015 Optima
    *Disclaimer Cash back from Kia Motors America, Inc. ("KMA"). Must take delivery from a participating dealer and from retail stock from 3/3/15 - 5/4/15. Cash back offer when you purchase a new car only and may not be combined with Special Low APR offer. This incentive is for a limited time offer on eligible Kia vehicles. Not all incentive programs are compatible. See dealer for details. Expires expires on 05/04/2015 View Inventory

Customer reviews

4.7 / 5

Dealer Rating

Our average rating from our customers is

4.7 / 5

Read Reviews

  • Soul Customer reviews

    I had a recall, scheduled the appointment and work done in about 30 minutes. End of story.

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    2015 Kia Soul
  • Borrego Customer reviews

    Have always had a good experience

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  • Sorento Customer reviews

    I had an appointment for 3pm on 4/13/15. I got tied up at work at called the service department at 3:10p and told them my problem. They said to come ahead and they would work it our. I arrived at a

    Read More >>

    2015 Kia Sorento
  • Soul Customer reviews

    We took our Kia Soul in for recall notices to have fixed. Everyone was very courteous and the work was finished in a timely fashion. We have 3 Kia's and are more than pleased with their performance an

    Read More >>

    2014 Kia Soul
  • Sorento Customer reviews

    Service was excellent and so was the customer care!

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    2012 Kia Sorento
  • Sorento Customer reviews

    I brought my 2014 KIA Sorento in for oil and oil filter change plus a checkup on the TPMS and a tire rotation. The service was started on time and completed quickly.I am very happy.

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    2014 Kia Sorento
  • Sportage Customer reviews

    2010 Kia Sportage 60K mile checkup + oil change.Everything seems good. Only detail missing was the sticker to tell me when to bring it in next, but I called and one was mailed to me.

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    2010 Kia Sportage
  • Optima Customer reviews

    great place to get work done. i am a transfer from another dealership where I had horrible service experiences. keep up the good work!!

    Read More >>

    2012 Kia Optima
  • Optima Customer reviews

    I bought a 2013 Kia Optima and had a very good experience with Parsons Kia. Staff was very friendly and offered me exactly what I had expected for my trade in without having to go back and forth in n

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    2013 Kia Optima
  • Sedona Customer reviews

    Took my 2006 KIA Sedona in for a oil change. Was totally satisfied with service. They noticed inspection was due by the end of the month ( which I had not realized) and offered to take care of it so I

    Read More >>

    2006 Kia Sedona

Pre-Owned Specials

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Map and Directions

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Welcome to Parsons Kia of Winchester in Northern Virginia


Parsons Kia of Winchester | New & Used Cars Winchester

Parsons Kia has been serving Northern Virginia for the past two decades. We are the largest new and used Kia dealer in the Shenandoah Valley, and we are committed to helping all of our Martinsburg Kia customers find the perfect new or used Kia at the perfect price. Come and see why Northern Virginia Kia drivers choose us as their source for new and used cars in Winchester.

Serving Martinsburg & All Northern Virginia Kia Customers

We are located at 2525 Valley Avenue in Winchester, VA, just a few minutes off I-81 at exit 313. We're only 35 minutes from Martinsburg, WV. We're looking forward to helping our Northern Virginia Kia customers get behind the wheel of the new or used car in Winchester that's right for you. You can research financing options or get a quote on a vehicle from our website, and if you have any questions you can email us!

Kia Service & Parts in Northern VA

Northern Virginia Kia customers know that they can trust the service department at Parsons Kia in Winchester. You can schedule service or order parts from our website, and rest easy knowing that your car is in good hands. Come see why Martinsburg Kia drivers choose Parsons!

Virginia Kia Drivers Can Test Drive the New Optima

With a six-speed automatic transmission and advanced technology, the Kia Optima doesn't feel like your average midsize car. With such great fuel economy, you can't afford to miss this. Contact us today to schedule a test drive and see why Northern Virginia Kia customers choose Parsons.
Parsons Kia of Winchester 2525 Valley Avenue, Winchester, VA 22601
Sales: (888) 714-8239 | Finance: (888) 714-8239

For Directions view our Hours and Directions page.   
If your questions weren't answered on our website, please feel free to call: (888) 714-8239 or e-mail us.